Over the years, Zig-Zag continued to gain fame around the world. After the company was trademarked, the unmistakable Zig-Zag man entered unrelated advertisements. Janis Joplin's band, Big Brother, and the Holding Company used Zig-Zag branding for a concert poster advertising their performance at the San Francisco Avalon Ballroom.

In 1969, the brand launched a rare marketing campaign using the tagline "Captain Zig-Zag Wants YOU!" While this was a temporary marketing play, many still refer to the Zig-Zag man as "Captain Zig-Zag."


Throughout the years, Zig-Zag has continued to innovate and meet the evolving demand for high-quality rolling papers. 2018 marks the year Organic Hemp Papers were released, closely followed by Ultra Thin Cones. Zig-Zag's line of rolling paper products has expanded far beyond the original booklets created over 140 years ago, providing an option for every roller's preference.

What about the next 140 years? Only time will tell...

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